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Naked Fashion: The New Sustainable Fashion Revolution
05 October 2011,
Naked Fashion: The New Sustainable Fashion Revolution.
With fashion moving faster than ever and the demand for clothing proving very much recession-proof, it is clear we are reaching a point where something is going to have to give. Fashion magazines litter the shelves encouraging people to buy more and more without stopping to think about what the consequences might be… to both people and the environment. This season, heritage, the 1940’s, leather and suede make up the major trends, however keeping up with these ever changing trends means buying lots and lots of new clothes.
We do need to keep on buying but in a more ethical and environmentally conscious way. Indeed giving up clothes altogether would be detrimental to the millions of third world workers however our clothing industry does need to change drastically.
‘Creativity, compassion and consumption have to learn to go hand in hand.’ The opening sentence to Naked Fashion had me hooked, this book looks at how fashion is changing, designers, fashion pioneers, creatives and consumers are demanding a fashion industry free of worker exploitation, a sustainable industry that does not exploit our insecurities featuring real role models of real sizes and real values.
‘If you pay a little more, we can live a little better’ Naked Fashion talks about a little girl called Dolly, at the young age of fourteen she works as an embroiderer 7 days a week doing 12 hour shifts. She earns just 2,800 taka (£23) a month, including overtime. She should be in school enjoying her childhood instead she has to work to feed her family. The ideal age for a garment worker is 16 this is the same age as the majority of models start walking the runways in the western world. The main difference is as explained in this book the woman strutting down the catwalk are thin by choice the woman in the factories simply cannot afford to eat.
In an ideal world the fashion industry would become transparent; clothes would come with a story, celebrating again our sense of style and individuality. Clothes don’t just have to represent style they can be much more than that, a simple shift in in our thinking could bring a positive and well needed change. Within the fashion industry it is so important to know our products come from a sustainable and socially responsible source.
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